Stockholm-based, crowd-curated news service Newstag has announced an agreement with global business news and information provider Bloomberg. The deal grants Newstag worldwide rights to Bloomberg’s business and features video news packages for use on their mobile and web platforms.
Newstag CEO and Founder, Henrik Eklund, says: “Bloomberg is a world leader and innovator in the arena of international business and financial news. Having an opportunity to work with them to revolutionise the way in which audiences consume news is both inspiring and exciting.”
Newstag is designed to enable users to create their own personalised ‘tagstream’ – or TV Channel – sharing the stories that they care about among their social networks.
“Bloomberg’s premium-quality video content brings business news, and the people behind it, to life,” said Josh Rucci, Global Head of Sales for the Bloomberg Content Service. “We are delighted to partner with Newstag. They offer an interesting and dynamic platform to distribute our award- winning, global business and features video which covers subjects from technology to innovation in the energy, transportation and luxury goods sectors, to a broader audience.”
• Bloomberg’s media operation includes more than 2,400 news professionals working from 154 bureaux around the world who publish stories across the web, connected and mobile devices, television, radio and print magazines.