New Zealand based NHNZ stock footage archive has reported it hit the ground running in 2013 with a 400% increase in requests for natural history footage, from producers of archive-driven shows.
NHNZ Moving Images archive director Caroline Cook says from the day she and her team got back in January, the number of requests have shot up from week to week – quadrupling the number for the same month last year.
“This is a significant turnaround from previous years when clip shows fell out of favour because they had to be delivered in full HD – and much of the natural history archive, filmed over many decades, did not meet production standards.
“That’s all changed in 2013. Content that contributes to an entertaining and revealing story line is driving demand and luckily the format of archive clips can be adapted to HD format by using a number of creative techniques,” says Ms Cook.