Dissolve say: HD clip on Getty: $450 (up from $429 in mid-August) – Same HD clip on Dissolve: $5
Dissolve, a new stock video marketplace created to simplify the stock video purchase experience, launches in beta. Backed by $5 million in funding from several former co-founders of Veer and iStockphoto, with participation from iNovia Capital, Dissolve challenges leaders like Getty Images on quality and price. An average HD clip at Dissolve costs $5, where the exact same clip can sell for as much as $450 on Getty Images.
Dissolve’s leadership team comes with deep stock business experience and creative credibility. It includes creative director Sheldon Popiel and brand director Jon Parker, Veer co-founders who later led creative and brand direction at Corbis. Dissolve’s president is Rupa Sandhu, former brand marketer for Veer. Dissolve CEO Patrick Lor co-founded iStockphoto and later led Fotolia North America.
“Industry reports show 70 percent* of business-to-business marketers now use video as a content tactic,” said CEO Patrick Lor. “Dissolve will focus on creative inspiration, ease and affordability. The site will be engaging and clips will be simple to find and license. We will be curating for quality so customers won’t have to waste time searching through clips that are unusable, subpar, or simply too expensive.“
95 percent of Dissolve’s varied collection of video clips, which are all in HD, start at $5. There are also tiers of $50, $150 and $500 based upon quality and singularity. Dissolve is currently selling several clips for $5 that are being sold at Getty Images and elsewhere for up to $450.