ITN Source, the footage licensing division of ITN, has formed a global partnership agreement with Shutterstock owned London editorial photo agency Rex Features. The deal will enabling ITN Source to license Still images in order to complement their extensive footage library.
The agreement marks the first time that ITN Source has chosen to partner with a specialist in the Stills sector and both companies believe the partnership creates a compelling Stills and Footage offering that will help to simplify the sourcing and licensing process for their clients.
As part of the agreement, ITN Source will be creating and supplying over 100,000 ITN stills to the Rex Features collection, covering a whole host of iconic news events captured over the last 60 years.
Andy Williams, Managing Director at ITN Source, says: “When we began looking at the Rex Features Stills archive, we were all struck by the synergies with our footage and the opportunities this would present for our clients in the broadcast sector. We are delighted with the success of the UK trial and are excited at the potential of rolling this out to our clients globally.”