Barcroft TV passes 1M YouTube subscribers – US market leads growth with UK second

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Barcroft TV’s YouTube channel created by independent UK hybrid linear and digital TV producer / distributor Barcroft Media is celebrating the landmark achievement of acquiring its 1 millionth subscriber.

Here are the stats from Barcroft: “The past 12 months has seen Barcroft TV reimagine the news video genre and dominate the factual space on YouTube by celebrating ‘the amazing side of life’. The channel has experienced an incredible popularity surge over the past year with an increase of 571,638 subscribers since 1st April 2014, representing a 155% year on year growth*. YouTube viewers watched a total of 917,265,329 minutes of Barcroft TV content±.
Barcroft TV’s biggest territory is the US, representing 31% of all subscribers. The UK is the second biggest market with 6% of subscribers followed by Canada (4%), Brazil (3%) and Germany (3%). Barcroft TV’s YouTube subscribers are split 64% male/ 36% female.”
“We’re really proud that such a committed global audience continues to grow, enjoy and share Barcroft TV. We’ll continue to listen to our community and bring them of the content they love including new long form documentary series, new strands and more remarkable mini docs showcasing ‘the amazing side of life’” said Sam Barcroft, CEO of Barcroft Media.
YouTube viewers from around the world are subscribing to Barcroft TV at the rate of around 70,000 per month, tuning in to a diverse range of viral content with videos from the natural history world, such as ‘Caught on Camera; Snake Devours Crocodile After 5 Hour Battle’ (41m views), sitting alongside jaw-dropping real life stories, including ‘Professional Twerker; Jessica Vanessa’ (14m views) and ‘Florida Woman Keeps Bengal Tigers in her Garden’, (8m views)

Barcroft Media researches, produces and distributes at least five incredible, exclusive factual mini-docs per week in house for the channel in a format that regularly sets the popular news agenda around the world through its viral content and social sharability. Social interaction has also led to the introduction of long-form content to Barcroft TV. The creation of the ‘Barcroft Docs’ strand was a result of audience engagement and following a series of licensing deals with partners including ITV Studios and Off The Fence, full-length documentary series are now regularly aired on the channel.

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