Shutterstock has announced they are now exclusively marketing and licensing thousands of rare aerial, time-lapse, slow motion, adventure, wildlife and landscape footage from Red Bull Media House collection – that’s sports, culture, and lifestyle footage not the Red Bull sporting event editorial content.
They say: In addition to the exclusive distribution partnership, the companies have agreed to a co-marketing initiative, merging the distinct worlds of each brand through a unique series of videos highlighting dynamic “Point of View” footage. World class athletes featured in Red Bull Media House productions will show the world through their eyes, taking viewers on a visual trip around some of the world’s most extreme environments. These videos will be captured with state of the art POV camera technology and will be produced and distributed on the global platforms redbull.com and shutterstock.com as well as on both brands selected social media platforms.
• Red Bull Media House is a global media company that creates authentic and inspiring entertainment that fascinates people who share a zest for life. As a multi-platform media company Red Bull Media House has a network of offices, affiliates and correspondents in more than 160 countries, channels in 36 languages, and 20 years of established credibility with the core audience; all of which provide deep audience and country-specific insights.