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Newly installed ‘cutting-edge’ image-recognition software at stock marketplace Pond5 surveys videos and photos to determine the most effective keywords. Footage of a beachside sunset, for instance, might generate keywords like “beach,” “sunset,” “tropical,” and “waves,” among others. Those tags make it easier for buyers to find relevant clips, and help artists make more money. Artists can still manually add keywords of their own if they prefer.
“We’re always looking for ways to make our contributors’ lives easier,” said Pond5 cofounder and CEO Tom Bennett. “With auto-tagging, we’re helping them make more money while eliminating the most tedious part of the uploading process.”